Richard Iott has always been interested in the entertainment world, since high school when he produced numerous films with the help of a few dedicated friends. These days, he’s taken the hobby to whole new level. Rich founded Braeburn Entertainment where he acts as Executive Producer. On specific films, besides being the financial force behind the project, movie producer Rich is more hands-on and involved in various aspects of actually making the film.
There’s a lot that goes into producing a full-length feature film. A movie producer oversees a film project ensuring the integrity, voice and vision of the movie. Some movie producers, like Rich Iott, sometimes also invest their own money to make the project happen. They are actively involved in the entire process, from the movie’s humble beginnings to its final stages before it makes it onto the silver screen. Richard Iott knows a thing or two about being a good film producer. “There’s a lot of effort that goes into producing a film, a lot of planning, coordinating, and reaching out to other investors to help complete the picture,” he explains.
Rich took a more serious plunge into the movie business when a friend was looking for an investor for what he called his directorial debut. “I was excited about getting involved,” Richard explains. “During the film shoot, I met more people in the entertainment business which led me to more investing.” The rest is Braeburn Entertainment history. – Richard Iott founded his production company to produce the first full live-action (no animation or computer graphics) family movie to be shot in 3D. Since then, Rich has served as Executive Producer on numerous films including “Insight” (available on DVD Feb. 28th) which he co-produced with GC Pix. Braeburn Entertainment also co-produced “Glass City”, “Happily After” and “Separation Anxiety” with the collaboration of Glass City Films. “I have no technical skills. But I’ve reworked scripts, helped cast actors and enjoy the business side of the movies,” Rich explains. Presently, Rich’s movie producing company is in post-production with GC Pix again on a film called “180” and has production credits for “Closing Broadcast.”
Executive Producer Rich Iott says, “Organization is key to being a good movie producer. If you take the time to plan ahead and keep things on track, it makes it easier to manage all of the moving parts.” Those various parts can include anything from getting required permits and legal agreements to renting various equipment, even shutting down a busy main street and having to hire police to direct traffic to keep everyone safe. Negotiation is also a big part of film production. There are so many opportunities to “get a better deal,” that this skill is crucial especially around tight budgets. Decisions about how much to pay for equipment, actors, on-set crew, even location, becomes an exercise in negotiating. Fast decision making is another great skill required on this end of the entertainment business. The environment and other factors can change at a moment’s notice, so being able to think on one’s feet is a great asset to have. “Just think of the weather changing suddenly. You have a ruined shot or worst… a ruined day, possibly costing you thousands of dollars,” Rich explains.
But the most rewarding part of producing movies, Rich says, “is going into a store and seeing your movie on the shelf. You know that you have had a hand in creating something that will entertain people over and over again for decades to come.”
Richard Iott is best known for his days as a grocer. His dad Wallace owned Wally’s Food Town before it became Seaway Food Town when it went public. This thriving family business became a 75-store regional chain of supermarkets and discount drugstores. Rich worked in his father’s business for years starting at 14 years old as a metal type cleaner in the print shop that made the advertisement for the stores. He continued his career at Seaway Food Town for decades to come, serving in various positions from dairy merchandiser and profit specialist to senior vice president and Chief Executive Officer before he retired in 2000. “In a way, what I was going to do for a living was predestined,” Rich explains.
After high school, the ex-Republican Congressional nominee wanted to join the army. His parents didn’t really like the idea, but he was disqualified due to a heart murmur. Several years later Rich found out about the State Guard and decided he could serve his country that way. In fact, he’s been in the Ohio Military Reserve for more than 28 years now. Richard Iott has served in various enlisted, staff and command positions since 1983, acquiring numerous awards and badges not to mention an extensive list of certifications.
However, entertainment was always an interest. Or at least since his high school days where he produced several short films. In college, Richard Iott majored in Drama. Today, he is the President of Braeburn Entertainment. And apparently the love for the movie industry runs in the family. His daughter Devon graduated Magna Cum Laude in 2006 from the University of Southern California- School of Cinema and Television with a degree in Cinema Production. She has also pursued acting, screenwriting and cinema production.
Rich delved deeper into the movie business, when his daughter’s actor boyfriend was looking to make a feature film, hoping to make is directorial debut. “He was looking for investors and I thought it would be exciting to get involved in the project,” Richard explains. “During the film shoot, I met more people in the entertainment business which led me to more investing.” As he continued to put together more financing for films, Rich took on the role of Executive Producer and founded Braeburn Entertainment.
Since then, Richard Iott served as Executive Producer on numerous films including “Insight” which he co-produced with GC Pix as well as “Glass City”, “Happily After” and “Separation Anxiety” which were co-produced with Glass City Films. “I have no technical skills. But I’ve reworked scripts, helped cast actors and enjoy the business side of the movies,” Rich explains. Presently, Rich’s company, Braeburn Entertainment, is in post-production with GC Pix again on a film called “180” and has production credits for “Closing Broadcast.” “Now that our daughter has co-founded her own production services company, I’m excited to start collaborating and working with her,” he says.