Summer is practically over and so are the late nights at the local movie theater for a lot of tweens and teenagers. Summer is typically when many of today’s youth is laying by the pool, getting together at the mall and, of course, munching on buttered popcorn in front of the big screen. “The warm weather is always a good time for studios to feature their big movies, just like this year’s (this is a 2013 release) “The Dark Night Rises”, says Rich Iott, founder of Braeburn Entertainment.
Just last year, “Harry Potter and the Deathly Hallows: Part 2,” “Transformers 3: Dark of the Moon” and “Captain America: The First Avenger” all came out during the summer. They were huge hits. “Movie studios choose the warm weathered months including June, July and August because they know people have more free time which means they’re more likely to go to the movies, making the studio more profit,” says Executive Producer Rich Iott.
It is estimated that every year, there’s only about 650 movies that make it onto the silver screen in theaters. Less than 100 of those are profitable. “There are thousands of movies made in the U.S. every year, but movie studios are mostly interested in producing the ones that are going to make them the most money,” says Executive Producer Rich Iott.
The founder of Braeburn Entertainment produced his own share of profitable movies including “Insight” and “Happily After.” A movie like “Harry Potter and the Deathly Hallows: Part 1″ made $800 million just from movie ticket sales. After a movie stops airing at a movie theater, it is distributed through DVDs and eventually deals may be made to feature the movie on TV. And don’t forget about the international distribution market for theatrical, DVD, and televised release.
“Some movies even become video games, action figures and other memorabilia,” says founder of Braeburn Entertainment Rich Iott. So when a movie makes more money than it costs to make and people talk about the movie afterwards and some people go back to see it again, it’s a bonafide blockbuster. “A summer blockbuster hit is a kind of cultural phenomenon. Think of how many times people went back to see this year’s ‘The Dark Night Rises’,” says Executive Producer of Braeburn Entertainment.